Click Decay

Search traffic diagnostics that keep what the numbers show apart from what they cannot show.

• Tool

  CTR calculator

  Click-through rate from clicks and impressions, what a target CTR implies, and how a click change between two periods splits into impressions and CTR.

• Guide

  Zero-click search

  What zero-click searches do to clicks, impressions and CTR in Search Console, how to read a CTR curve, and how to export your data.

• In development

  Search Console analysis

  A comparison of two periods from a Google Search Console export is in development.